Especifica

Especifica | About

The company deals with an online property search and sale tool that helps its consumers find their new property easily, quickly and safely. The properties are separated and worked in four categories, namely: Single, Family, Dreams and Business.

The challenge was to make the brand convey the feeling and duty to help people find a “specific property” in an easy way, and to deviate from the thought that the company will be just another traditional real estate company.

The tone of the brand would need to be relaxed, and not cast like the “traditional real estate companies”, but without losing the seriousness and professionalism of a company that seeks to be a reference in its segment of work.