Mobile E-Commerce Site | Conceptual Redesign

This is a conceptual project for an existing Austrian brand that specializes in organic tea and spices. My goal was to create a mobile e-commerce site that is clean and easy to navigate, but also visually pleasing and strong in terms of brand recognition. Thus, the color palette draws on the logo color and various tones of it. The main typeface also draws inspiration from the logo, while the second one was chosen for its easy readability and clean look.

My role: UX / UI Design

The company is in no way involved in this project.

Thanks for having a look – I'd love to hear your thoughts!