Huntington Bank Pelotonia Jersey Concepts

Our client, Huntington Bank, is a major participant in Pelotonia, a cancer research fundraising ride that happens annually here in Columbus. This year's event was cancelled as an in-person ride, and production of the selected jersey was postponed until next year.

The Nonfiction team collectively designed 15 concepts for the jerseys. While we had created many of Huntington's past jerseys, this was our first opportunity to explore how the new brand identity system (that we also designed last year) that works in applications that are a little more unique and are able to be a little more fun—like cycling jerseys.

Of the 15 concepts, I designed 5, shown in the following slides.