Tail – new product
I was a co-founder of a start-up Tail. Tail was an intelligent dog collar and an application for monitoring activeness of a dog, using innovative methods of deep learning.
The application processes data (i.e. localization, the key information relating to a dog’s development, including its breed and characteristics, movement, outside temperature, etc.) and allows to locate a dog and presents information and guidelines on how to ensure stress-free and proper taking-care of the dog.
The whole experience is focused on the speed. The user would just have to type in a little information about the dog and start using the app on a daily basis. First was designing iOS app, then Android app.
All branding materials were designed simultaneously.