Tesla Rebrand

Logo redesign experiment I did last month of Tesla Motors, a Silicon Valley-based company that designs, manufactures and sells electric cars. I always thought that Telsa has a product offering which perfectly fits the brand name with the letter S opportunely situated in the middle that needed to be utilized as a bolt.

I created a word-mark which is more appropriate for a forward-thinking automobile company that conveys confidence, advanced technology, performance and efficiency.