Amy's Homesstyle Foods

Amy's is a Food company specializing in Asian style sausages. Amy's came to me with a vision to introduce the company to a wider audience—keeping their Asian consumers while appealing to the American customers. The solution was to design a custom typeface for Amy's with soft and welcoming characteristics to attract the wider audience. The custom crest designed locks in Amy's with Homestyle Foods while indicating the traditional homemade look.