Orizuru Sparkling Sake

Orizuru Sparkling Sake is a workers friendly innovative drink that has an additional functional benefit, beyond the drinks’ primary purpose of taste & refreshment. Its additional benefit is ‘Stress Relief’ that gives hope and healing during challenging times.

IDEA:
The logo is inspired from the Japanese Crane Bird (Orizuru). It is known that Japenese believe crane bird as a bird of happiness and it also symbol of hope and healing therefore, i chose crane bird as part of my logo while using the japanese word.

What makes the drink unique is that I will design it in a way where people can easily drink it so that they do not need to pour it into a cup. To enhance the drink I decided to add 2 ingredients which are lemon and cucumber because both ingredients have a fresh taste that can help people release their stress. That’s why the 2 ingredients could be a good combination and hasn’t been done before.
With only 5% alc, workers do not need to worry about getting a hangover the next day.

TARGET AUDIENCE:
Workers who feel really tired and stressed after work

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