The concept of the flacon of parfume for men “White cube”

The concept of the flacon of parfume for men “White cube”. What do you mean for you parfume? I quess it isn't just word or some smell....sure, there is something more... at first it is memory, kind of nostalgy, substanse that creates mood. This concept about freshness, clearness and the most important about simplicity that we need in our so compicated world.