Hummer Re-brand (Student Project)

For this assignment, the challenge was to re-brand Hummer. The 3 main items generated includes a visual strategy, development, and standards guide. Along with a website that displays the new markets Hummer could potentially occupy.

The visual system was constructed to have a modern aesthetic and reference stability. The extensions were created to help bring Hummer back to their original Humvee routes. The 18 future extensions relate to this concept by supplying opportunities to grow mentally and physically.

Visit the links below to view more!

Visual Strategy Guide
https://issuu.com/sesoltysik/docs/visual_strategy_guide_pages

Visual Development Guide
https://issuu.com/sesoltysik/docs/visual_development_guide_pages

Visual Standards Guide
https://issuu.com/sesoltysik/docs/visual_standards_guide_pages

Extension Website
https://www.takeonthechallenge.org/