Premiere Bros Comprehensive Layout Board

The “Bros” of Premiere Bros. Media are Caleb and Keegan, a high-energy two-man videography and photography team who shine a spotlight on the lives and passions of their clients through their professional service and a faith-filled approach to quality of craft. The passion was there for this small business, but their brand image was not being communicated as clearly as it could’ve been, and they had a desire to broaden their target audience and reach new clients.

I worked with them to create a pair of marks that more accurately captured the spirit of their business; youthful, active, adventurous… and yet hard-working, respectable, professional. The goal was to communicate a persona: hip, but not exclusive; tech-savvy, yet down-to-earth; stylish, but not unapproachable. Finally, the marks needed to communicate Premiere Bros. Media’s emphasis on video production, as well as the bold Christian faith that forms the pair’s foundation, professionally and personally. Every brand has a story to tell, and visual elements or motifs help to tell that story. For this project, we decided to focus on the spotlight as the main storytelling element, and brought it to life in the marks.

The logotype is custom-designed and full of energy, and the icon is a clean and professional mark which incorporates a film clapper board, a spotlight, and a cross. These marks are now being implemented on the Bros.’ website and social, and as a result, the brand has a more solidified visual identity that represents the energy and sincerity that Caleb and Keegan bring to every gig.