AEON - Retail UI

This is a personal project intended to help me practice branding, image editing, copywriting, and typography and colour palette selection.

The image above depicts a simple retail UI for a fictional accessories retailer, AEON. I envisioned a new digital retailer with a limited collection, specializing in affordable and utilitarian accessories (e.g. a packable nylon backpack). I decided to use a bright, yet muted colour with a retro association, geometric shapes, and Eurostile font.

The design includes a landing page, collection page, product hover state, shopping bag preview modal, product details page, and detailed shopping bag.