BASTET Egyptian Haircare Logo

This is an in-progress logo design for the branding of Bastet Egyptian Haircare. The brand revives the goddess Bastet´s values of beauty, abundance and sophistication. Here, my challenge is to create shapes that are very clear and strong, yet at the same time feminine and soft. The soft and smooth strength of healthy hair is visualized by the majestic cat – who might be goddess Bastet embodied as a cat herself.