Aspirant - Homepage Concept

Homepage concept—including branding, visual, and interaction design—for Aspirant’s website, delivered after presenting my creative audit of their previous website and gaining deeper insight of their high-level business problems and user needs.

Aspirant is an innovative, values-driven global management consulting and technology firm; I focused on evolving their brand language to capture and serve the professional focus and needs of their core audience, and on forming the foundation of a design system that has the identity, strength, and range to translate throughout their digital presence as well as other company medium and media.