Rail Apprentices Vs. The Skills Gap - Project

I was tasked by Auctus Training Solutions Ltd to create an informative leaflet for their latest railway apprenticeship programme. the brief was clear, the course and marketing materials were aimed at 18+ year olds in the West Midlands area. I sat down with the training manager and discussed the idea of creating characters or ‘mascots’ for the company that took inspiration from Bryan Lee O’Malley’s comic book series ‘Scott Pilgrim’.

For more information on the project:
https://www.behance.net/gallery/65010995/Rail-Apprentices-Vs-The-Skills-Gap-Project