Jade Forest Proposal
Last year I worked with the Jade Forest founders to conceptualize some new ideas for their product branding and packaging. Unfortunately due to unforeseen reasons the project was shelved. Seen here is one of the ideas for the brand's identity and packaging that plays around with the idea of 'Gems and sparkles', inspired by the 'Jade' in the name, along with their density on the packaging to represent a 'forest' of such gems.
The copywriting for the brand revolves around the idea of 'honesty', which goes a bit cheeky yet reaffirms that the brand does what it says, and says what it does, honestly.