Kik Wipes logo

For this project, I was tasked with taking the attitude and voice of the brand and creating a corresponding mark to shows the friendliness and inclusivity they wanted to reflect. After creating some options (shown at the bottom of the page here), they decided that this one communicated those ideas the best. I was also in charge of creating the packaging for the product that used reoccurring symbols, icons, and colors that are present throughout the brand. This included custom stickers and labeling.