TSC - Logo Design
I recently help The Scholarship Club design their logo and basic assets for their brand.
TSC is a new business from the UK that focuses on helping young golfers by placing them on US universities.
They were looking for a unique mark that is minimal, sharp, and with a premium feel. This business project is starting because of the personal experience of the founder, so I thought that could be a cool element to add to their logo to craft something really personal and unique.
The main symbol represents the shape of a golf player but also a roadway opening from top to bottom. This is the sense of "guidance" that TSC gives to their golfers to help them achieve their goals.
For the logotype, I added a small detail within the negative space of the "A" of a small golf flag.
Really happy with the outcome, I think the logo tells a little story and is really simple and memorable. Love it.