Hinterlands Beard Oil - Branding Tagline
Hinterlands Beard Oil
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Beards + Oil + Nature
Background Info:
As a lover of nature and landscape photography, I designed my brand around my love for the outdoors. The logo was designed to represent beards, oil and nature combined.
That's also what I really wanted to capture with my scents too. I live and work in London and always long for my next photography trip in nature, so I created a bunch of recipes that smell of the great outdoors, whilst also providing my beard with the benefits of oils.
Why am I selling beard oil? Well...It all started around 6 years ago. I decided to grow a beard…again! I'd tried a few times before but had always given up, like many, due to it becoming itchy and my skin drying out in the early stages. This time however I was determined.
After lots of research I decided to make my own. It worked perfectly, smelled great and kept my beard soft and itch free. The special combination of oils were chosen and narrowed down after much research to provide the best benefits possible for your skin and beard.
I've now been exclusively using and making my own beard oil for 6 years for myself and friends. I decided it was time to share my product with the world too!
But the story is far longer than I can cram into here. If you wish to learn more about it, my research on oils, why I chose the amber glass bottles and the pipette lid over other options as well as my design/branding process and why I finally decided to start selling my beard oil online you can read it all (with photos) here:
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Keep up to date:
https://www.instagram.com/hinterlandsbeardoil