Verifido Logo

For this branding project, I had to invent a company based on the words "animal psychiatrist", so I came up with an online pet psychiatry consulting website where pet owners can upload a picture or video of their pets and the team of expert pet psychiatrists will diagnose the pet for mental disorders simply based on their facial expression and body language. I named the company Verifido, and designed a logotype that hints at pet facial expressions and body language, in friendly-looking custom type.