FatOwl Branding

See full project here: https://www.behance.net/gallery/98070487/FatOwl-Branding

Fatowl is a casual dining gastropub based in Bengaluru, India.
Originally referred to as 'The Underpass Pub & Grub', the establishment was faring poorly in terms of the quantity & quality of walk-ins and so the owners decided to hand over the business for an overhaul. Based on this, the requirement was to rebrand the existing business starting from redesigning its brick-and-mortar location to rebranding its name, design, digital and visual appeal. We were briefed to design the logo for the shortlisted name 'Fatowl', keeping a modern rustic theme in mind. This branding effort was to attract young, working professionals, neighborhood residents, and the ex-pat community.