inforoll Brand Book

I've spent the last 5 years working in an agency that is mostly involved with cloud technology. When you work with world wide brands that boast having the best cloud services, it all starts to feel the same. This is an attempt at being stupidly creative and a love letter to the experiences that helped me grow as a designer.

So, what if an executive somewhere wanted their data platform; their product that gathers data from a wide array of spaces be represented by a "data can / sushi roll". How do you take the tech industry jargon and make it sushi related?

The sushi roll / data can paradox.