YAYOI RESTAURANT
YAYOI SUSHI : is a Chinese restaurant in Egypt that sells sushi pieces on the traditional healthy way, so I made sure to show that through the visual identity of this restaurant.
THE GOAL OF THIS RESTAURANT: is to ensure the safety of customers and to provide healthy meals
PROBLEM IS: this restaurant opens while the spread of coronavirus, the world has become afraid to buy anything made outside especially if it related to China.
so I designed a man in the logo wearing the costume of fishermen in China during the Yayoi period, where they were fishing and pickling it well to get rid of anything harmful and this way is the most healthy way to cook sushi
Also, this type of logos serves this idea and express something old
i also choosed wooden dishes because it was used in that period to serve food in China.
finally, the main goal of this brand that giving customers a full experience of Chinese food, culture and feel that makes this brand stand out from others