"Scoops" Logo

"Scoops" Ice cream branding 🍦

Made a logo last week for a fictitious brand called "Scoops". Sometimes it's the simple imagery that makes the best logos and surprises me. I think trying to be super creative sometimes does more harm than good. I try to find ideas and concepts so creative that it blows people's minds, but it doesn't have to be complicated or super ingenious to be a great logo, sometimes the simplest idea gets the message across the best. Something I learned this week, maybe it will help someone!

Thanks @RobertNowland for the awesome logo contest brief!! Go check him out!