Get going. Get covered. Billboard

In a world full of Facebook ads and “sponsored content” we decided to take things old school. Here’s our recent offline campaign showcasing the ease of using Cuvva on a billboard ad.

With a tight deadline - a week to get it done - we wanted to promote the benefits of our hourly insurance product in a fun way. So we took the location of the actual billboard (Acton, London) and made that our starting point. We created an illustration of the street, and then built it up using characters and a car. And of course, we finished finished it off with the phone to demonstrate our easy-to-use app!