WE, NOT US minimalist fashion

BFF trio had a goal to create a lifestyle brand, which has minimalistic and embroidered aesthetics. We came up with a concept of combining tees and socks in order to achieve different expressions. Moodboards were crucial to visualize our brand in action. Thus, everyone from the team created 3 different mood boards - product, lifestyle & model shots. We proceeded to build the brand by creating a design guide so all of us would have an understanding of our graphic elements, values, and tone of voice. Afterwards, we came up with a logo idea and started building a minimalistic visual identity. It took a while to be satisfied until the launch which happened back in August 2019. Currently, I'm responsible for maintaining SoMe strategy and content creation. The website was build using a custom Wordpress theme. Take a look at a quick mockup I created for showcasing it and tell me what you think of the concept itself! Thanks a bunch and I'm glad to become a part of the community!
wenotus.co