Sweetle illustration

Hi Dribbblers, today we’d like to show another work for the Sweetle project. Our team has created the packaging design starting from the packaging scan ending with the 3D model with fantastic illustrations.

Sweetle Project - https://www.outcrowd.io/sweetle

Brand strategy
Outcrowd team has faced challenging tasks in developing this project including the naming of the company that would convey the character of the brand and being consistent with its positioning in the common competitive food market.

Packaging design
One of the most exciting processes of the entire project was a product package design. Our team followed the brand’s philosophy and strategy, given its recognition and distinguishing features among the competitors.

Visual identity
Every detail of the visual representation of the brand is very important as it is direct communication with the consumer. Properly built communication leads to the correct brand’s representation to the end user, as well as to the success of the company.

Results
The whole project includes a full brand package including illustrations, logo, naming, 3D model of packaging, print layouts, color palette, stickers, and improved mobile application in accordance with the new style guide.

25 illustrations designed
12 mockups of the packaging created
7 team members and 1 dog involved in the process
134 people tested the product

Sweetle Project - https://www.outcrowd.io/sweetle

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