The Right Way

The Beef Quality Assurance certification program has existed for over 30 years and is well known within the cattle industry. The challenge to this project was how to expand BQA certification and bring new vigor to the important industry program. We tapped into the pride of the cattle industry, they put in the work to get the job done and take pride in doing it right. We positioned BQA training as a part of doing it the right way, adding an emotional element to the training program.

The Right Way is the Only Way.