Scaling design capabilities

I recently partnered with a San Francisco team to co-design and validate an MVP digital handbook app.

After introducing and leading successful lean design sprints, and a series of half-day design workshops, I was asked to help the team with their internal design operations.

During the handbook project, the team experienced a lean co-design approach for the first time, and I involved the team members early and often. As stakeholders were directly involved in the design process, they were more engaged and invested in the project.

This positive collaboration generated measurable outcomes, increased motivation, and reduced costs. As such, I was asked to roll out the same user-centered approach across two additional internal teams that were working with a dedicated product lead on a single large-scale project.

My experience has taught me that learning after a new process is scaled is more costly, time-consuming, and demotivating than learning before you scale. Organizations sometimes try to introduce processes before understanding if the applications meet team needs. To avoid this mistake, I invited the internal lead to co-validate the approach on a pilot-project via a measured process of learning and refinement before the new capabilities were scaled 😊

Learn more at: www.maruffi.co