Perth Roller Derby Campaign

Chris Andrawes
Chris Andrawes
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    Perth Roller Derby Campaign
    Perth Roller Derby Campaign
    Perth Roller Derby Campaign
    Perth Roller Derby Campaign
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    1. prd.jpg
    2. Plays.png
    3. Balance.png
    4. Speed.png

    The Brief
    Background: Perth Roller Derby (PRD) is a roller derby league based in Perth, Western Australia
    Problem: Generate interest/curiosity and further inquiry leading ideally to attending a bout
    Target Audience: Families particularly with female children 14-16 yrs of age (potential ‘fresh meat’) & Males and females 18-28 yrs of age (singles to attend with group of friends and couples.
    Proposition: Perth Roller Derby is a skilled, strategic, fast, sexy, action-packed and entertaining sport
    Medium: 3 x half page print ads for X-Press/Drum Media and 3 x 20 sec TVCs

    Chris Andrawes
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