Wiiild - Branding

Wiiild is the new rebellious clothing brand from Amsterdam. They want to make a statement in the fashion industry of streetwear; Fair and sustainable clothing for millennials.

I organized a few creative workshops with the stakeholders, to explore, write and define their mission, vision and brand values. After defining these, I designed a visual style and wrote the copy to meet these principles and reflect their brand values.

Growing towards a better world is something that doesn't happen overnight. You take one step at a time and Wiiild is one of those steps.