Historic Scotland identity system

In creating the updated brand voice for Historic Scotland, the identity needed to simple and recognizable while showing respect for Scotland's storied past and bringing the focus to the importance of the historical sites it cares for. The organization's name was shortened to be more easily remembered.
The family of trademarks references the crests of Scotland's ancient clans and creates a visual categorization system for the many types of sites Historic Scotland maintains, including castles, religious sites, dwellings, and prehistoric sites.