2pure Offers Reveal Icon

An animated GIF icon created for 2pure's 'Offers' weekly newsletter email, which contained links to the company's weekly special discounts.

The design was tweaked from an existing layout, and the movement added using After Effects and Photoshop in order to grab viewers' attention as they first opened the email. The revealing design also alluded to the fact that the email revealed the weekly offers. The GIF would be used in all subsequent offers emails, and would become a good way of quickly identifying what the content of the email was about.