What is persona and why does it matter?

Persona is your TARGET AUDIENCE a.k.a IDEAL CUSTOMER.
It’s a set of customer profiles that guides your branding, marketing and sales strategy.
I made a FREE pdf for people who want to know more details: https://issuu.com/cerrateng/docs/20200601_persona2

If you have any questions or feedback, feel free to reach me: cerrateng@gmail.com

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