match mobile app

Overview
I have been lucky enough to have the opportunity to help design multiple platforms, mobile apps, and more for match.com over the years. This is just one I did a lot of experimentation on.

Project
Creating iPhone app for Match.com

Role
UI / UX Lead / Creative Director

Design
Creating an app first-to-market required a huge learning curve. There were a lot of internal meetings to discuss what functionality and features the app would perform. There was an initial debate on whether or not the team should give the app all of the same functions and features that the website had or if it would have been best to launch something completely innovative using the latest mobile technology instead. We ended up creating a unique hybrid between the site and the mobile version and were also able to release one of the first iPhone apps in the industry. It grew rapidly through leveraging the match.com user base and the benefits of mobility caught on quickly.