Southwest Airlines

Project SwiftAir is Southwest Airlines in-flight destination-based online travel guide, allowing passengers free access to an exclusive entertainment portal via the plane’s Wi-Fi using their preferred modality laptop, tablet, or mobile device.

Role UI / UX Lead / Creative Director

Problem Statement How might we increase revenues using in-flight wifi web portal and the SwiftAir platform across the different modalities?

Strategy I started with breaking down the current architecture of the in-flight web portal and evaluated the high priority must-have’s for mobile devices. We simplified the architecture for an easy to use and navigable mobile experience.

Outcome Once users had the ability to purchase deals through their preferred modality (phone, tablet, desktop), revenues and adoption increased.