Pretzelmaker

Project
Develop a social marketing campaign

Role
Strategist/Creative Director

Strategy
Implementation of a new campaign named “The Top Dog Challenge”. Pretzelmaker offered a $1 Off Coupon to every person who liked their page and registered. Once their Facebook Fan Page reached fifteen thousand fans, Pretzelmaker gave an additional Free Pretzel Dog Coupon to each person who had registered.

Outcome
From mid-July through August my team was able to increase fans from 11,177 to 18,132, an increase of 6,955 fans in just over a month’s time. The deadline for obtaining the fifteen thousand total was September 3rd, and we were able to achieve this goal two weeks ahead of schedule. Through proper content management and user interactions, we continued moving forward with the campaign