simply cool

Project:
Simply Cool asked for help creating a responsive website. The goals were to provide easily consumable and engaging content to help their customers learn about products and service offerings, installations, and increase formconversions to drive sales.

Role:
Creative Director/Client Partner

Strategy:
The team kicked off with an investigation. We wanted to learn as much about the products, services, and technology as possible. We then focused our attention on the customers and understanding the different applicationsof use for both residential and commercial systems. We were able to identify and understand the needs of the different customer demographics. This information really helped guide us as we kicked off the site design. 

Solution:
We mapped out a site architecture and re-architected the navigation, wireframed, and prototyped pages and flows, designed a user interface with easy to consume information, and built on a flexible CMS platform that was easy to navigate.