Doppo Beer - Packaging Design (Weizen)
Doppo is an award-winning local Japanese craft beer brewed fully using beer brewing skills and experiences that have been developed for 20 years since 1995.
I’ve been asked to create a new look & feel of Doppo beer. From bottle design to the primary and secondary packaging. From the Doppo logo to the visual assets playground and POS material. The challenge was to look contemporary but not to follow trends.
The package design had been used the bold composition and was combined with traditional elements to express Japanese identity of the beer.