American | Brand Identity

ABOUT THE PROJECT

Visual Identity Development for American, a consulting firm and insurance broker. ⠀⠀
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Based on a strategy focused on value and also seeking objectivity in its communication, American is opening its doors and needs a solid brand to consolidate itself in the market, transmitting credibility and trust. ⠀⠀
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For this, a logo format was used using a geometric structure as a base in the main signature and also in the variation of the icon with the letter "A" - having variant versions with the defined color table, with wide application possibilities - , facilitating the use and segmentation of the brand's visual identity. The colors were defined based on their target audience and seriousness, so without vibrant and relaxed tones. ⠀⠀
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An interesting and unique differentiation that marks American's visual identity, thus seeking its differentiation from competitors and reinforcing the feeling of trust and seriousness for its customers.

I'm available for branding projects :)