monobank is a bank in your pocket
The idea of the promotional poster is as follows: since monobank is in your smartphone, and your smartphone is in your pocket, monobank is a bank in your pocket.
The corporate character (mascot) of monobank is the QR cat—a white cat with a pictogram shaped like a QR code. It personifies monobank in the minds of millions of consumers. Therefore, on the poster, we depicted the QR cat in a pocket.