All you can fry

"All you can fry" sounds tasty right? Everything fried is tasty after all... This is a branding developed for a restaurant that do just that. But, what is the most common fried dish you can get pretty much everywhere in the world? Right! French fries! All You Can Fry has a special menu of random fried things but they speciaty is golden crunchy potato fries and that is why the brand identity developed is a fully custom typography that also involves a simple french fries icon that can be used separate as an isotype or all together with the text playing with the "Y" negative space.