Signage & Wayfinding

Helping the guest get to where she’s going with confidence (when she doesn’t know her way) is of utmost importance. Working to install both interior and exterior wayfinding signage at all of our hotels was one of the most mentally demanding tasks of The Guild, requiring multiple on-site visits and in-person testing. Because we were sharing buildings with multi-family companies, co-branding and co-wayfinding was often essential.