Unused Concept - Recruitment Campaign

Unused concept for a recruitment campaign for a company working in automotive radar technology development. This concept centered on the personal motivation of potential applicants to improve an industry, and the safety of entire communities as a result. I used very aspirational writing, paired with dramatic portraits of individual people. Connections back to what the company does were made with visual references to radar technology and infrared visualizations, such as the intersecting lines and color gradations.