Mad Duck Cyclery Logo Update

Here's an update to an existing logo for Mad Duck Cyclery in Roanoke, Texas. They expanded to this new location and started serving more road bikes than off-road bikes so they wanted an overall update and change of outfit for the mascot.

I suggested we update the artwork with stronger and cleaner lines while we were at it and the owner agreed.

So here we are. In hindsight there's a few things I wish I'd noticed or tweaked along the way, but overall I think it turned out pretty good. Not bad for a makeover.