Insticator Respondent Experience

The Insticator embed is an interactive questionnaire that publishers can place on article pages to engage their readers. Respondents can answer questions in the embed to earn points for rewards, and also sign up for a companion web app to answer more questions for rewards. This collection includes mockups and flows for the respondent experience. Specifically, 1) the embed questionnaire flow, 2) the earn reward --> app sign up flow, and 3) a desktop version of the app landing page. These user flows and mockups were finalized after a series of research + design sprints that we ran in order to better understand respondent needs, and prototype iterations of the questionnaire product.