Bruna Freitas Advogada

Visual identity developed for the recently formed lawyer Bruna Freitas, who wanted a visual identity consistent with her personality, that would be appropriate for the profession but that would not lose its authenticity!

The creation process started with conversations with Bruna, to understand exactly what she was looking for, after that we did a market research to understand what other lawyers were doing, and we saw a lot the use of blue, red, black and gray, for because of this we decided to invest in green as the main color of the color palette of Bruna's brand, because besides being different from what we usually see, it also brings the feeling of hope and luck, and thinking on the customers' side, who doesn't want to feel that when hiring the service of a lawyer?