Magic Kiwi

Logo branding concept for Magic Kiwi, a digital project concerning machine learning and pattern recognition. I tried mixing the two concepts in the name into a strong and minimal symbol.

👇Nerdy info on my design choices 👇
The sparkle represents magic and fun at the same time being the inside part of the kiwi. The seeds around the sparkle form a pattern resembling data elements that reflect the digital part of the brand. The vivid and saturated green drives the logo image from natural to artificial making connections to the digital world and giving it a more fresh and modern look.

Contact me at marta.okulicz@gmail.com if you're looking for a logo and visual identity work 🌸