Heavy — eCommerce solutions for millions of customer

Client: Heavy Inc.
Agency: XWP
Role: Product Design Lead

In this project, I led multiple agile UX research sprints and 2-design-sprints to quickly define, prototype, and validate high-fidelity interactions with end-users.
Research activities included process strategy, user-persona creation, and journey maps based on real users, 10+ qualitative moderated usability sessions, and quantitative research and analysis.

What I do as a UX design consultant
I partner with product teams to spot opportunities in unmet user needs, co-create better digital experiences, and scale design capabilities that drive growth.

Learn more at https://maruffi.co (mini case studies) or request access to full case studies at hello@maruffi.co