Logo for furniture brand store Acobian

Acobian is a local furniture brand and store located in Armenia. The task was to give impression of a brand with strong history which was both sophisticated but also not too "heavy". The logo was also to be associated with comfort and durability. The mark for icon was a result of numerous iterations and a lot of research. The mark used in the final logo is inspired by the form of one of the very first custom designed chairs at Acobian.