Museum of Humanity / Alternate Identity Design

The runner-up design for the brand identity of Museum of Humanity. The hand drawn mark represents a human figure, and also the first letter of their brand name, MOHLA.

There were two logo designs on the table in our final meeting with the client, this one ('Signature') and the other one ('Butterfly') which you can check out the details of here: https://www.ozankarakoc.com/museum-of-humanity-branding

They loved both of them for different reasons, and making their final decision was the only hardship they faced in the whole experience :)

Finally, they decided to go with 'Butterfly'.

Which one would 'you' choose?